This article was published in Kassai News Reports on July 2011
In this new knowledge-driven economy, MSME’s, being proven innovator in the broad sense, form a bulk of enterprise and plays a vital role in job creation, investment and exports and as a significant contributor to the country’s economic growth. Intangible assets, including innovative ideas, information and know-how have become central business assets for the MSME’s.
In order to increase their efficiency and be internationally competitive, MSMEs need to constantly improve their efficiency, reduce production costs and enhance the reputation of their products & services by:
Intellectual property (IP) law aims at safeguarding creators and other producers of intellectual goods and services by granting them certain time-limited rights to control the use made of those productions. Those rights do not apply to the physical object in which the creation may be embodied but instead to the intellectual creation as such. Intellectual property enables MSMEs to have exclusivity over the exploitation of their innovative products, their creative designs and their brands, thus creating an appropriate incentive for investing in improving their international competitiveness.
The IP protection helps the MSME’s to establish enterprise/business identity through branding strategy. It helps protect innovation through patents, utility models and trade secrets of the MSME’s. It protects creativity by designs and authors rights. IP protection prevents competitors from imitating products or services.
It allows access to the MSME’s to some useful technology through IP information and licensing arrangements and helps them avoid the wasteful investment in R&D. It enhances the value of company through effective IP asset valuation and management and gives varied access to venture capital and other sources of finance.
Legally protected intellectual property assets, are essential for business success. In order to achieve their growth plans, MSME’s should have a strong IP portfolio. Managing IP is one of the key tools for any business in making a globally efficient and competitive MSME. The MSME’s intellectual property asset management strategy must be formulated with an understanding of the topography of the IP world, either by geography or type of industry.
Effective IP management enables the companies to use their intangible intellectual property assets to improve their competitiveness and strategic advantage. Market value of any enterprise, including MSMEs, is increasingly determined by its portfolio and optimal use of IP assets.
IP adds value at every stage of the value chain from creative/ innovative idea to putting a new, better and cheaper products/ service in the market making IP protection and management an inevitable and crucial key of competitive advantage and essential corporate value for the MSME’s in the modern knowledge- based economy.
Author: Ms. Soumya Shree, (Associate), ALTACIT GLOBAL, Attorneys at Law, Bengaluru. [email protected]